The Complete Guide To Amazon Repricers

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So you’ve started selling goods on Amazon using FBA because you’ve heard there’s a lot of money to be made.

My guess is you’re probably selling used books. Or new goods you source through retail/online arbitrage or wholesale.

And now you’re wondering how to increase your Amazon sales? Choosing the best Amazon repricer is can help.

Don’t feel like reading? Whether you source products using retail/online arbitrage or wholesale, you can’t go wrong with the XSellco Amazon repricer software. Or if you sell used media (CDs, books etc), BQool or RepriceIt is for you.

Here’s the thing, there is no magic potion that can increase your Amazon sales dramatically. But I know that most successful resellers use an Amazon repricer to price their inventory. 

Sure, you can reprice your inventory manually for free, or even use Amazon’s free one. Why not do that? Well, it comes down to whether you want to sell on Amazon for a living or continue to wish you could for a living. 

What is an Amazon repricer?

Unlike on Ebay, where a particular product can have several different listings, most products have one universal product listing on Amazon. What does this mean? Well, it means everyone selling that product will have to use the same product listing.

So how does a buyer choose who to buy from? Amazon has that ‘Add to Basket’ button called the Buy Box. Although you can view all offers on a product listing page, the seller who has the Buy Box position is more likely to get most of the sales.

How Amazon chooses who to give the Buy Box to is a mystery. But it’s believed that its algorithm uses a range of factors including seller feedback, price, fulfillment method and more. And because these factors are dynamic by nature, an Amazon repricer is an essential tool.

How to use a repricer

With great power comes great responsibility

Uncle Ben

The above quote couldn’t be truer when it comes to repricing.

I can tell you that a lot of people new to repricing sign up to an Amazon repricer, pick a competitive template and hope for sales. While this might increase your sales immediately, it’s a strategy for disaster in the long term.

The problem with this is that these global templates are set to beat your competition. This almost always leads to a race to the bottom. Even rules that match the competition do too.

A repricer is a tool that can either burn or propel your business. I wish the latter for anyone. Don’t leave it to chance though, use a template, understand it, test and keep refining it until it does exactly what you want.

Why some sellers get more sales than others

There a range of factors that contribute to why some sellers get more sales than others. But one of the reasons is because they typically use an Amazon repricer to reprice their stock.

How does that help? Not only does an Amazon repricer increase their sales by increasing the proportion of Amazon Buy Box positions they win, but it also creates more time. Which these sellers use to focus on sourcing more products — which the key to growing an Amazon reselling business.

Automatic repricing vs manual repricing

How you reprice your Amazon inventory will largely depend on your business goals. Do you just want to make a living (or maybe even a fortune) or do you want to merely make a side income?

If the former is your objective, get an Amazon repricer. It will give you more time to source more products and ultimately increase your sales.

I personally started using one when I got fed up of manual repricing. It was a great decision because it gave us the time we needed to take our Amazon wholesale business to do six-figures a month. And even launch a private label product successfully.

But if you are new to selling on Amazon using FBA, stick with manual repricing. Why? because it’s free and it will teach you the mechanics of repricing products on Amazon. And while it might slow you down a bit, it could maximise your profits.

Why use an Amazon repricer?

That’s easy. In addition to being the easier and more efficient way of repricing inventory, it will also probably make you more money. How? Well, mainly because it will help you sell more of your inventory.

An Amazon repricer can behave funny though. Because it will make less money on some products and more on others. Overall, however, it will shift more of your stock at a profit.

But what I love the most about using an Amazon repricer is that you can set and fine-tune repricing rules to suit you. You can choose who to compete with and, to an extent, how much money you make.

The best Amazon repricer software solution

If you are reading this article, chances are you are tired of manual repricing and want to automate this aspect of your business. So you probably want to know the best Amazon repricer software, right? Well, here’s the thing, it doesn’t exist.

There’s no single best Amazon repricer for everyone. Partly because there are so many out there. Partly because they vary in what they do, although they look similar at first glance. But mainly because it depends on your business and its needs.

It is therefore important that you assess your needs and choose the company right for you. You need to make sure you choose the one that is going help you improve your Amazon business.

Best Amazon repricers

One size doesn’t fit all. Which is why, in this post, I offer 10 repricing software based on experience and research. Ultimately, I hope this post will help you make the final decision based on your needs and your goals.

In no particular order, here is a list of five Amazon repricing solution providers.

XSellco

If your Amazon sourcing model is based on retail/online arbitrage or wholesale, you will probably need a repricer. Not just any repricer though but a reactive one. You need one that will immediately reprice after one of your competitors reprices.

Xsellco repricer software markets itself as the fastest on the market. And although it’s based in the UK, it supports Amazon Europe (UK, Germany, France, Italy, and Spain) as well as Amazon USA marketplace. So it could be an excellent choice.

In addition to being fast, it’s easy to set up, has an intuitive dashboard and, unlike other repricers, it can reprice up and down. Even when you don’t have any competitions. You can also use it to understand your competitors, build targeted rules and secure profits.

The standout feature for me is XSellco’s support. It offers unrivaled support with live chat, phone calls, and email. It also has a large library of resources online, so you probably won’t need to contact them anyway.

Aside from that, you also have the option to book a Demo when you first sign up. I love this because it allows you to learn the basics of repricing products on Amazon using a repricer and start using it to win more Buy Box positions and sell more.

If you’re still adamant, why not try XSellco out? It has a free (no credit-card required) 14-day trial. After that, it has various plans to suit your needs. But the cheapest plan only costs £49/month for which you can reprice up to 2,500 products, which is plenty.

BQool

BQool is a relatively new but powerful Amazon repricer software solution for Amazon sellers. It offers you the ability to set targeted repricing rules, making automation easy. And the best part? It’s great value for money.

But the downside is that it can’t reprice as quickly as XSellco can. This can be a problem if you’re reselling competitive fast selling products. But not so much if you’re selling slow moving products like used books.

Like XSellco, it has a 14-day free trial without needing a credit card and costs $25/month to repricer up to 1,000 products. On this plan, it reprices your inventory every 15 minutes. I personally use BQool to reprice used books. But you it can also be used to reprice new products too.

Although BQool has a clunky interface, it has a range of filters that make repricing easy. You can really crank things up and apply repricing advanced rules. But once you get used it, getting around the dashboard is straightforward.

Support options at BQool is decent. It has good online training including webinars, free guides and a library of video tutorials. So you probably won’t need much help but if you do, BQool has good email support as well as live chat, although it isn’t 24/7.

Overall, BQool is an excellent repricer that offers great value for money. If you are new to selling on Amazon and want to test automatic repricing, or you sell used media (CDs, books etc), get BQool Central. Or RepriceIt if you’re based in the USA.

Informed (formerly AppEagle)

Informed has been helping Amazon sellers for years and was one of the first companies to develop repricing software to help sellers get more Buy Box positions. Based in New York City, Informed is made up of really smart people, including computer and data scientists.

With vast experience, Informed has repricing templates that you use straight away and customised it to meet your needs. And, unlike BQool, it can reprice up until it finds the optimal price when you have the Buy Box position. And when you don’t, it reprices back down to win the Buy Box again.

Informed definitely has comprehensive offerings including advanced features. For example, you can reprice based on your competitors’ stock level.

But to access most, you will need to be on the Professional plan, which costs $499/month. I would say, Informed is geared towards the big sellers.

In terms of price, the Informed Basic Plan is reasonably price but it’s only compatible with Amazon USA, Canada and Mexico. It has another plan that allows you to reprice inventory in the Amazon Europe marketplaces but it would set back $2000/month.

If you’re still curious, definitely try Informed.

Repricer Express

If you are looking for a comprehensive Amazon repricer that does not cost much, Repricer Express is for you.

It can assist with understanding your competitors and creating extremely target rules. For example, you can choose to compete with sellers based on their seller feedback, shipping country, dispatch time and more.

I don’t use Repricer Express for any of my Amazon businesses but I have tried it. I didn’t like it because its interface is too simple. If, however, you are new to repricing, Repricer Express is a decent option. It’s super user-friendly, intuitive and will get the job done.

It’s also affordable. Plans start from £49 for up 2,500 products. But it has a free 15-day trial.

Ki Magic — The new kid on the block

Until recently, I had never heard of Ki Magic. For me, it’s a wild card because I’ve never used it and it’s not popular in the FBA reselling community. But it’s starting to make some noise and it apparently has 15,000 plus users.

If you’re a looking for a bang for your buck, this is your repricer. They have a free plan that lets you reprice up to 50 products. This makes it worth trying especially if you’re new to repricing products.

Although Ki-Magic doesn’t have a lot of educational resources, it does offer live chat and same-day email support.

Final thoughts: the best Amazon repricer

An Amazon repricer is an essential tool if you resell goods (used and/or new) on Amazon marketplace. But how do you choose which repricer to go with when there are so many options?

I want to make sure you pick the right one for your needs. So here are my recommendations.

If you resell new products that you source via retail/online arbitrage or wholesale, then I recommend using XSellco. It’s a reactive repricer that reacts to price changes immediately. The software is easy to use, their pricing is fair, and their excellent customer support team will help you get started right away. Informed (AppEagle) is another great choice, although it’s on the more expensive side.

If, however, you resell used goods, then I recommend BQool. It doesn’t reprice as fast as a reactive repricer because it’s schedule-based. Still, their cheapest plan reprices every 15 minutes. Their dashboard is tricky to get used to but once you do, it’s an excellent tool. In my opinion, it’s inventory list filtering is extremely powerful.

Further reading